Brown, a fan of a wide range of genres, understands the storyline of what Roland has helped create from hip-hop to house and beyond. With the Roland Lifestyle brand, that culture will further extend to fashion and other products.
By Alex Giovanni
There are two ways to create culture. One is to build something so innovative that the power of its capability changes human behavior. The other is to maintain current ways of thinking and adhere to the status quo. While revolutionizing the norm is an act of rebellion, that's what Thinking Different does every day; reinvents technology and turns it into something everybody can enjoy.
By: Franziska Pugh
Los Angeles-based streetwear brand PLEASURES and Roland have worked together to create a capsule collection celebrating the 40th anniversary of the 808.