"Learning that Roland is now creating lifestyle apparel has got me hyped," Freddie says. "I have one of the original Roland TR-909 machines. It inspires so much of my music and now I'll get to wear that inspiration everywhere I go."
Developed in response to growing demand from Roland fans around the world, the new Roland Lifestyle initiative is here to honor Roland’s musical and cultural legacy.
Paying homage to the legacy of Roland, our first collection gives attention to our foundational year of 1972 and our location of birth Osaka, Japan.
Los Angeles-based streetwear brand PLEASURES and Roland have worked together to create a capsule collection celebrating the 40th anniversary of the 808.