Kerry Brown’s Hear We Are Store First to Carry Roland Lifestyle

Brown, a fan of a wide range of genres, understands the storyline of what Roland has helped create from hip-hop to house and beyond. With the Roland Lifestyle brand, that culture will further extend to fashion and other products.


By Alex Giovanni

By Staff Writer

TR 808 x Thinking Different BMX Bike: Pairing Legacy with Innovation

There are two ways to create culture. One is to build something so innovative that the power of its capability changes human behavior. The other is to maintain current ways of thinking and adhere to the status quo. While revolutionizing the norm is an act of rebellion, that's what Thinking Different does every day; reinvents technology and turns it into something everybody can enjoy. 


By: Franziska Pugh

#tr909 In-line

Freddie Fiers: TR-909 Innovation for the Next Generation

"Learning that Roland is now creating lifestyle apparel has got me hyped," Freddie says. "I have one of the original Roland TR-909 machines. It inspires so much of my music and now I'll get to wear that inspiration everywhere I go."

Roland Lifestyle is here!

Developed in response to growing demand from Roland fans around the world, the new Roland Lifestyle initiative is here to honor Roland’s musical and cultural legacy. 

EST. 1972 Collection

Paying homage to the legacy of Roland, our first collection gives attention to our foundational year of 1972 and our location of birth Osaka, Japan.


Los Angeles-based streetwear brand PLEASURES and Roland have worked together to create a capsule collection celebrating the 40th anniversary of the 808.