Los Angeles-based streetwear brand PLEASURES and Roland have worked together to create a capsule collection celebrating the 40th anniversary of the 808. 

By Franziska Pugh

On August 8, 2020— otherwise known as 808 day— Roland celebrated the 40th anniversary of the most influential drum machine of all time, theTR-808. Every year the global music community salutes the TR-808 with artists paying homage to the machine that Grammy-winning producer Terry Lewis says, “put the boom in music.”  


Introduced in 1980, the Roland TR-808 Rhythm Composer was one of the first affordable, programmable, and widely available drum machines to hit the market. Despite only having been in production for three years, its signature kick and snare—along with many other unique sounds—became the tonal anchor for the hip hop and techno movements from the mid-80s onward. The instrument has been embraced by artists and producers of many genres and is commonly referred to as “the 808.” Its very distinctive sound can be heard in thousands of dance tracks and hit records over the years. It’s also directly referenced in the lyrics of numerous songs over the last few decades.


In 2020, Roland Lifestyle paid respect to the TR-808 Drum Machine by collaborating with our good friends at Los Angeles based streetwear brand: PLEASURES. Roland and Pleasures worked together to create a capsule collection celebrating the 40th anniversary of the 808. 

Moreover, the 808 limited run collection was released on 909 day, which encompassed Pleasures’ signature rebellious style. It featured five unique pieces of clothing that highlighted the functions and beautiful design of Roland’s iconic beat making machine.   

Three of the styles were sold out within the first 24 hours, with the other two styles selling out moments later. I think it’s safe to say if you didn’t get your hands on these pieces, then you completely missed out.



Kerry Brown’s Hear We Are Store First to Carry Roland Lifestyle

Brown, a fan of a wide range of genres, understands the storyline of what Roland has helped create from hip-hop to house and beyond. With the Roland Lifestyle brand, that culture will further extend to fashion and other products.


By Alex Giovanni


TR 808 x Thinking Different BMX Bike: Pairing Legacy with Innovation

There are two ways to create culture. One is to build something so innovative that the power of its capability changes human behavior. The other is to maintain current ways of thinking and adhere to the status quo. While revolutionizing the norm is an act of rebellion, that's what Thinking Different does every day; reinvents technology and turns it into something everybody can enjoy. 


By: Franziska Pugh

#tr909 In-line

Freddie Fiers: TR-909 Innovation for the Next Generation

"Learning that Roland is now creating lifestyle apparel has got me hyped," Freddie says. "I have one of the original Roland TR-909 machines. It inspires so much of my music and now I'll get to wear that inspiration everywhere I go."

Roland Lifestyle is here!

Developed in response to growing demand from Roland fans around the world, the new Roland Lifestyle initiative is here to honor Roland’s musical and cultural legacy.