Blog

In-line

EST. 1972 Collection

Paying homage to the legacy of Roland, our first collection gives attention to our foundational year of 1972 and our location of birth Osaka, Japan.

By Franziska Pugh

The Roland Corporation was established on April 18, 1972 in Osaka Japan. Decades later, we have experienced Roland influencing the sound of music more than any other equipment manufacturing company in history. From legacy machines producing legendary soundslike the TR-808 and Jupiter-4 to present day technologies like the Roland Cloud and Zenology, we recognize that the foundation Roland created in its early years is what established thir current success.

 

Paying homage to the legacy of Roland, the first in-line collection gives attention to Roland’s foundational year of 1972 and its location of origin; Osaka, Japan. As this is the birth of their lifestyle division, Roland feels the best way to build out this new category is to recognize the strength of their foundation. The 1972 EST collection does this by utilizing a recognizable “stamp” style design that uses our past to establish the future of Roland Lifestyle.

Photos Ezra Thorne @EzraThorne / Creative Direction Jamel Bullock @theghostinhd

 

1972 EST hoodies, fleece and t-shirts are available with more styles to come. Roland’s lifestyle products are its own unique bridge between fashion, culture, and music for everyone that loves the Roland brand. 



Popular

Kerry Brown’s Hear We Are Store First to Carry Roland Lifestyle

Brown, a fan of a wide range of genres, understands the storyline of what Roland has helped create from hip-hop to house and beyond. With the Roland Lifestyle brand, that culture will further extend to fashion and other products.

 

By Alex Giovanni

Collaboration

TR 808 x Thinking Different BMX Bike: Pairing Legacy with Innovation

There are two ways to create culture. One is to build something so innovative that the power of its capability changes human behavior. The other is to maintain current ways of thinking and adhere to the status quo. While revolutionizing the norm is an act of rebellion, that's what Thinking Different does every day; reinvents technology and turns it into something everybody can enjoy. 

 

By: Franziska Pugh

#tr909 In-line

Freddie Fiers: TR-909 Innovation for the Next Generation

"Learning that Roland is now creating lifestyle apparel has got me hyped," Freddie says. "I have one of the original Roland TR-909 machines. It inspires so much of my music and now I'll get to wear that inspiration everywhere I go."

Roland Lifestyle is here!

Developed in response to growing demand from Roland fans around the world, the new Roland Lifestyle initiative is here to honor Roland’s musical and cultural legacy.